Bōde is a true disruptor brand in the making. They're making waves by removing the middleman from real estate entirely to let buyers and sellers transact directly. We ran a focused brand sprint to establish a visual identity that would come across direct, modern, and distinctly approachable. With transparency as the central theme, we ran positioning and personality work to help define a brand that felt like it belonged to the consumer, not the industry. The visual system itself was built around a single unifying idea: the lawn sign. The most recognizable symbol in real estate, reclaimed and redesigned as the hero of the entire brand. From the logo itself through to marketing, social, and an AR experience that brought the physical signage to life — every touchpoint connected back to one very ownable brand system. The result was a brand with a clear point of view and a campaign idea built right into its DNA.