Crux is a personalized astrology app designed to bring the complex world of astrology to a mass market audience through visual experience rather than text. A product that positions itself as the first astrology tool that is neither a professional chart app nor a horoscope feed, allowing it's users to visually connect with planetary energy. The project included developing the overarching visual strategy, brand aesthetic, and UI approach — establishing a sci-fi inspired, neon-lit design language built around the metaphor of light emerging from darkness. The brand inspired the conceptual development of the Timing Machine, the app's hero feature, a circular data visualization that maps planetary energies across a user's life areas in real time. The app is set for launch in 2027.